After two years of developing and months of teasing, Rihanna finally launched her new makeup collection, Fenty Beauty, in early September. Her highly anticipated cosmetics line is groundbreaking for the versatility in shades, the lightweight coverage, and the limited, but fruitful products.
Fenty Beauty consists of forty matte foundations with a wide spectrum of colors, ranging from pale white to deep brown and all tones in between. Her launch has attracted people from all age cohorts and has amassed positive reviews for the prime coverage and the perfect match.
“Sometimes I have to mix foundations of different colors to get the tone that best suits me. After using Fenty Beauty, I no longer have to mix and match,” said Emma Mohammad ’18.
An incentive for the versatility in shades stemmed from the under representation in diverse skin tones in cosmetics, making this launch personal. Rihanna made it her goal to create a makeup line that would service women of color, like her. “I finally found a shade that matches me perfectly because it’s hard for darker girls to find foundations that don’t get patchy throughout the day,”Nazma Begum ’18 said.
Despite being highly complexion-focused, Rihanna did manage to release a couple other cosmetics, including a highlighter palette, lip gloss, and the Match Stix trio, which consists of blush, contour, and highlighter sticks. The limited number of products stems from her three step daily routine: primer, foundation, and highlight. The ethereal effects of the highlighter sticks have captured the hearts (and eyes) of many women who all commend it as unparalleled to any other product that they have ever used. “The different highlighter colors are mesmerizing. It’s not too shimmery, but has just the right amount of glitter for the glow,” said Ahana Chowdhury ’18.
“I finally found a shade that matches me perfectly because it’s hard for darker girls to find foundations that don’t get patchy throughout the day,”Nazma Begum ’18 said.
The quality of Fenty Beauty is unlike any other cosmetic lines, for its impeccable quality and aftermath of a day’s wear. “Even though it’s a matte finish, it feels super lightweight on the skin and gives a medium yet buildable coverage,” admired Sairah Naroo ’18.
Compared to other recently released makeup brands, Rihanna’s collection has incited more positive reactions. The Kardashian-Jenner family, known for their well established beauty empire, have successfully released several lines of beauty products, including KKW Beauty, and have yet to leave users disappointed. Rihanna’s line, however, has garnered more attention not only because Fenty Beauty marked the singer’s debut in cosmetics, but also because the advertising of the brand was tactical as it featured models of all body types and skin tones, which was optimal as it resonated with all types of women.
Rihanna hopes to continue growing her burgeoning empire with the release of her holiday launch, which will consist of new and iridescent products and colors, reflective of the collection’s name: The Galaxy Collection.